4 tbsp. Newell Farmlands All Purpose seasoning
1 tbsp. olive oil
2 lb. ground beef
1/2 c. bread crumbs
2 eggs, lightly beaten
1 tbsp. tomato paste
kosher salt
Freshly ground black pepper
1/4 c. ketchup
1 tbsp. brown sugar


1. Preheat oven to 350 degrees F. Heat the olive oil in a medium skillet over medium heat. Season with Newell Farmlands All Purpose Seasoning, salt and pepper and cook, stirring occasionally. Turn off the heat and stir in tomato paste. Let cool slightly.

2. Mix seasoning mixture with remaining ingredients in a large bowl into well combined. Mix the beef with the eggs and bread crumbs and press into a loaf pan (or shape into a loaf). Whisk together ketchup and brown sugar. Brush with ketchup mixture and bake for 45 minutes. Spread with more ketchup and bake for another 10 minutes, until the middle of the loaf reaches 155 degrees F.

3. Let cool for 10-15 minutes before serving and enjoy!